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Smith & Wesson: Good News and Bad News

Smith & WessonFirst the good news: S&W’s Elite Gold shotgun was selected as the "Best of the Best" hunting shotgun by F&S. Good luck finding one on your dealer’s shelf. An F&S recommendation is like Oprah giving a thumbs up on a book. Books sales soar. But ithis case they don’t make shotguns in runs of 500K like they do with books so good luck finding one. And if you think that the good news is really bad news, read on. S&W has not been immune to the decrease in consumer spending. They call it streamlining the organization but to the people employed by S&W a lay-off is a lay-off. Some 80 jobs related to hunting-rifle production have been eliminated in the NH factory. The company has also reorganized the hunting-rifle sales and marketing department. Lagging sales is the culprit or maybe they did produce 500K shotguns and rifles and know they are sitting on inventory that won’t move.

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